Ilex Blog

Ilex is a Finalist in the Digiday Marketing Awards

Ilex is excited to announce that we’re Finalists in The Digiday Marketing and Advertising Awards Europe. We’re up for the “Best Branding B2B Campaign” award for our work with Stage Intelligence, an amazing Artificial Intelligence (AI) platform.   It is great to be recognised for our work in B2B marketing and to share Stage’s success…

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Optimising Your B2B Online Presence for Mobile

The growing digital landscape has dramatically changed the way we search, interact and consume content. It has put more pressure on B2B organisations to evaluate what they look like online and how their materials come across on all digital channels.   By 2019, the use of mobile internet will account for 26% of the global…

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Arming Your Sales Team with Data-Driven Content

Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.   Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…

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Making Tier 1 Coverage for B2B Organisations a Reality

Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage and tell a compelling story to a wider audience.   Often, Fortune 500 companies dominate Tier 1 news and…

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