Ilex Blog

Marketing ICT Transformation in the Middle East

The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing and communications part of that journey.   I started going to the Middle East about a decade ago and have always enjoyed the local…

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The State of Play: B2B Technology Marketing in 2018

In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.   We were extremely proud to see many of our clients partnering with each other and joining forces. Many like-minded businesses are…

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Delivering Ubiquitous Solar Energy

Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.   They have developed a solar technology that can turn transparent surfaces, from building windows to cell phones, into solar collecting surfaces without any obstruction of the view.   Transparent Solar Panels…

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The Christmas Ad: Targeting Audiences with Compelling Christmas Content

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year.   The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…

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Ilex Content Strategies is proud to be supporting the Children’s Ward at St Richards Hospital Chichester

  This Christmas we are supporting Love Your Hospital and specifically the Children’s Ward at St Richard’s Hospital Chichester.   Love Your Hospital is committed to improving hospital facilities and supports projects that fall outside core NHS funding. Every year it supports NHS organisations across West Sussex in providing much-needed care for local patients and their families.   Our donation will…

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