Ilex Blog

Simple Execution

At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in the world and how he interacts with it. The hockey highlights were before my time but…

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Corporate Magazines: Tesco Proves Offline is Not Dead

Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics principals of tapping an audience: give people what they want in a format they like.   UK supermarket Tesco’s corporate magazine recently surpassed tabloid newspaper…

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B2B Agency Report Card – What We Are Hearing

Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on the right path.   To try to get an understanding of where are clients are at in their marketing…

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The Unexpected Benefits of Training

Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and tricks for improving their content but also have some unexpected benefits.   When we mix theory and practical knowledge,…

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Influencer Opportunities and The Tipping Point

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how viruses spread, how fashion trends emerge and even the influence of children’s television programming. With more than 1.7 million copies sold, the idea…

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