Ilex Blog

Arming Your Sales Team with Data-Driven Content

Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.   Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…

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Making Tier 1 Coverage for B2B Organisations a Reality

Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage and tell a compelling story to a wider audience.   Often, Fortune 500 companies dominate Tier 1 news and…

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6 Steps for Creating an Awards Programme

Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised by judging panels and singled as a leader in the industry.   The challenge can be getting started and engaged with an…

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B2B Content: Getting the Right Expertise Onboard

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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Specialist Agencies Own the Future of B2B Marketing

Specialist tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company with one blanket set of services are over. While generic tech and telecom agencies might be specialists in things like PR or digital marketing, they don’t have…

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