Ilex Blog

Do Operators Have a Role in OTT Video?

Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.   If you ask a consumer if they want to buy video services from a phone company, they’ll often say no and even add that…

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ITW 2019: The Road to Atlanta

International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the world. We shared our thoughts on the future of Carrier business and how innovation really demands communication.  …

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4 New Policies You Need To Know About GDPR

General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.   Even though GDPR has been spoke about for some time, the impact has become more obvious in the last few weeks as organisations send out emails to…

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B2B Social Media:
Getting Started Fast

Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late adopters. Senior management teams see it as something for entertainment rather than a place to cultivate and qualify leads. It…

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