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Meet Ilex at Mobile World Congress

Ilex Content Strategies will be at Mobile World Congress again this year and it would be great to meet you. We’re excited to talk about #IntelligentConnectivity as high-speed 5G networks, the Internet of Things (IoT), artificial intelligence (AI) and big data all become a reality. The challenge will be for mobile network operators and carriers…

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Ilex in 2019: Expertise, Experience and Execution

Ilex is growing. Now in our seventh year of operations, we are expanding capabilities to support our clients in new ways.    Over the last 12 months, we’ve broadened the services we deliver as well as the types of companies we serve. We have covered everything from rebranding established companies, launching start-ups and setting the…

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Content Needs to Be Part of Your Internal Comms

Most content marketing strategies almost only focus on external communications. Yet, it can be just as efficient and effective to communicate internally.   Organisations that are taking pioneering steps within their business often want to communicate their innovation outwardly to the audience. In doing so, they may overlook the potential of internal communications as part…

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What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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What Businesses Can Learn from Netflix’s Content Strategy

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level.   Whether we are talking about…

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