Posts Tagged:Advertisement

The Christmas Ad: Targeting Audiences with Compelling Christmas Content

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year.   The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…

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What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign

This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…

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