Posts Tagged:Brand-customer Relationship

5 Reasons Why You Should Amplify Your Content

Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…

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Investing in Messaging Pays Off for B2B Brands

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation.  From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind.   Your messaging…

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Technology Content: The Power of Social Media

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?   Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…

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