Christmas. A time of year that sees people acceptably drinking wine from nine in the morning, putting on pounds due to excessive food consumption, and falling asleep before your nan can forcefully attempt to offer you more. Shops heave due to the last-minute shelf-raiders, who once again have left it until a few days before…
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year. The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…
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