We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015. The Asian Carrier Conference is a leading telecommunications industry event that brings together all the major information technology and telecommunications companies from around the world to meet and discuss industry…
Posts Tagged:Communication
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally. Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…
It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how viruses spread, how fashion trends emerge and even the influence of children’s television programming. With more than 1.7 million copies sold, the idea…
The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement. In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…
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