Posts Tagged:Content

B2B Content: Getting the Right Expertise Onboard

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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Getting the Most Out of Speaking on Panels

One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and do their best.   Sometimes that has excellent results but other times it leads to a wasted opportunity to directly communicate with…

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Delivering Ubiquitous Solar Energy

Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.   They have developed a solar technology that can turn transparent surfaces, from building windows to cell phones, into solar collecting surfaces without any obstruction of the view.   Transparent Solar Panels…

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The Christmas Ad: Targeting Audiences with Compelling Christmas Content

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year.   The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…

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