Posts Tagged:PR

5 Things to Learn from Southern Rail’s Twitter Fail

Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…

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PTC 2016: Reimagining Telecoms

The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is changing, and what this change means for their future.   No one should be in any doubt that we are standing at…

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Marketing a Streaming Service: The Difference Between Dre & Jay

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.   Apple Music was launched at the end of June with the standard hype associated with Apple but unlike the launch of Jay-Z’s streaming service…

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Making Marketing Work for Sales Teams

In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack sales team if you are going to survive. But even then, the sales team will only be as…

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