Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands? Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…
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We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015. The Asian Carrier Conference is a leading telecommunications industry event that brings together all the major information technology and telecommunications companies from around the world to meet and discuss industry…
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally. Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…
Technology detail can be complex but marketing content for technology brands has to be simple. Too often we see brands that want to sell simplicity and communicate with content that is dense and challenging to consume. If you’re going to communicate that your technology, product or user experience is simple then you need to…
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics that might be challenging for the reader and makes it compelling. It is important that content is targeted, purposeful and accessible for the audience. It…
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