Posts Tagged:Technology

B2B Organisations Need Better Visual Brands

A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often the first communication an organisation delivers and sets expectations with audiences.   Whether you’re at an event or meeting prospects, it is…

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Mobile World Congress 2018: Is Mobile Creating a Better Future?

The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is Everything”.   It is almost like MWC is refocusing on a positive story and anticipating a backlash against always-on, automated and an Artificial…

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Floating 3D Ads: Taking Advertising into the Future

One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a holographic effect. Its Cloud-based platform enables businesses to deploy it at almost any location.   The solution was named among the World’s…

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The State of Play: B2B Technology Marketing in 2018

In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.   We were extremely proud to see many of our clients partnering with each other and joining forces. Many like-minded businesses are…

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5 Hacker Motivations

In our digitally connected world, the Internet of Things (IoT) and its lack of security are continually hitting headlines around the world. Security attacks and breaches are increasing in complexity and severity, with technology driving different methods of attack, and sophisticated threats rising.   In order to secure the IoT, we must consider what motivates…

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