Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business.
However, what many don’t realise is that in order to generate real sales leads, prospective customers need to be able to find this content all through a simple web search. After all, what use is it creating these materials if people can’t find them?
We see 5 easy ways that you can increase your B2B contents searchability:
- Promote Your Content – Do not wait for others to share your work for you by chance that they come across it on your website. Put it on as many of your company touch points as possible in order to increase its reach potential.
- Shareable Content – The more pages your content is posted to the more searchable it becomes. Writing engaging pieces of work that generates buzz in your industry and amongst your target audience should be your top priority. When others share your content to their own pages, the more searchable it becomes.
- Time Specific – Create content that is relevant to the time and addresses the news headlining your industry. No matter how small a comment you may have, say something. Professionals will be searching for thoughts and opinions and creating timely content will help you be at the top of their news feeds.
- Key Words – Lacing key words throughout all pieces of content is essential to increasing Search Engine Optimisation. However, these words when included must sound natural and flow well with your text. Don’t overdo it – general guidance is 2% of words used should be keywords.
- Hashtags on Social Media – Hashtags are designed by Social Media experts to put content in front of those interested in specified topics. If you hashtag #Telco users looking for information on telecommunications will be able to see your update. Search for hashtags circling your industry and try to use them sensibly and wherever appropriate in your Social Media updates.
Even with a strong strategic content marketing strategy it is searchability that will be an important part of driving those sales leads.
At Ilex Content Strategies we are experts in creating engaging and shareable content for B2B tech and telecoms companies. If you would like to learn more about how we can help you to increase your content’s searchability then please contact info (@) ilexcontent.com.
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