Ilex Blog

Digital Magazines: Content that Works Hard for a Brand

While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those who can create powerful, purposeful content are in a unique position. Traditional magazines may be dying out or becoming slimmer but the…

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Messaging: Who Are You And Where Are You Going?

The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where they are going in the fewest words possible. They want their prospects to instantly get what they’re about and…

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Creating Content in Emerging Markets

The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement.   In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…

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The B2B Content Checklist

Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation.   We created a simple checklist for our B2B clients to review before…

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Making Marketing Work for Sales Teams

In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack sales team if you are going to survive. But even then, the sales team will only be as…

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