Ilex Blog

B2B Content: Getting the Right Expertise Onboard

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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Specialist Agencies Own the Future of B2B Marketing

Specialist tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company with one blanket set of services are over. While generic tech and telecom agencies might be specialists in things like PR or digital marketing, they don’t have…

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Do Operators Have a Role in OTT Video?

Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.   If you ask a consumer if they want to buy video services from a phone company, they’ll often say no and even add that…

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ITW 2019: The Road to Atlanta

International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the world. We shared our thoughts on the future of Carrier business and how innovation really demands communication.  …

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