Category Archive for: Benefits of Training

B2B Content: Getting the Right Expertise Onboard

As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…

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The Unexpected Benefits of Training

Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and tricks for improving their content but also have some unexpected benefits.   When we mix theory and practical knowledge,…

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