Category Archive for: Content Functions

5 Top Tips for Increasing B2B Content Searchability

Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business.   However, what many don’t realise is that in order to generate real sales leads, prospective customers…

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The Boring Truth About Chicken McNuggets

Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers Visits the Crayon Factory” with less excitement.   As a piece of content, it is a great way for Macdonald’s Canada to…

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