Category Archive for: Technology Companies Advantage in Content

Why Technology Companies Have an Advantage in Content

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all took dynamic and compelling content and packaged it in a way that both entertained and engaged the audience but also defined brands.   No doubt this an exciting…

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