Category Archive for: Technology Content

Do Operators Have a Role in OTT Video?

Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.   If you ask a consumer if they want to buy video services from a phone company, they’ll often say no and even add that…

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B2B Organisations Need Better Visual Brands

A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often the first communication an organisation delivers and sets expectations with audiences.   Whether you’re at an event or meeting prospects, it is…

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Great Infographic: Optimise your Content with Google Analytics    

At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer stickiness.   We saw a great infographic created by Red Website Design, a UK-based web design agency, that explains how to get…

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Delivering Ubiquitous Solar Energy

Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.   They have developed a solar technology that can turn transparent surfaces, from building windows to cell phones, into solar collecting surfaces without any obstruction of the view.   Transparent Solar Panels…

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i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications

The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges   LONDON, UK – 13 September 2017 – Ilex Content Strategies, a global content marketing and communications agency, has been selected by i3forum, a…

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