Posts Tagged:Analytics

What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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5 Tips to Organically Grow Your Social Media Presence

For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.   Starting this process may seem daunting and complex, so we have created the following 5 tips to help you kick-start your organic growth Social Media strategy:  …

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How KLM Is Servicing Its Social Media with Artificial intelligence

Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if a customer needs to contact your company they have multiple options for doing so. All customers are different and prefer communication via different means.…

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2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers

The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels of the industry. Change will be experienced by every Tier 1 network operator, with ripples felt right down to the level of consumer…

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The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So, how can we transform this accumulated data into results for our clients?   The answer is simple – data-driven sales and marketing. Ovum forecasts…

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