Posts Tagged:Audience

5 Reasons Why You Should Have a Company Blog

With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence online due to the largely technical aspect of their industry.   Blogging is an easy and cost-efficient way to build multiple touch points with…

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What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign

This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…

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5 Things to Learn from Southern Rail’s Twitter Fail

Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…

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How to Select the Best Tech and Telecoms Content Marketing Agency

Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth level is by employing an external experienced content marketing agency that can cut through the jargon to reveal the kernel of your story.  …

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