Posts Tagged:Branding

Technology Content: The Power of Social Media

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?   Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…

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Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.   The Asian Carrier Conference is a leading telecommunications industry event that brings together all the major information technology and telecommunications companies from around the world to meet and discuss industry…

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Marketing a Streaming Service: The Difference Between Dre & Jay

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.   Apple Music was launched at the end of June with the standard hype associated with Apple but unlike the launch of Jay-Z’s streaming service…

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Creating Content in Emerging Markets

The opportunity for content marketing in emerging market is as much about efficiency and legitimacy as it is about engagement.   In developed markets like the US there is a focus on content marketing influencing consumers to interact with the brand to shape perception. In emerging markets first-time purchasing makes the brand experience and setting…

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