For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers. Starting this process may seem daunting and complex, so we have created the following 5 tips to help you kick-start your organic growth Social Media strategy: …
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Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if a customer needs to contact your company they have multiple options for doing so. All customers are different and prefer communication via different means.…
Southern Rail’s ill thought out Social Media campaign, ‘Let’s Strike Back’, that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By putting themselves in a position where they have no control over what already disgruntled customers might possibly say, Southern Rail shows itself as both…
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…
Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth level is by employing an external experienced content marketing agency that can cut through the jargon to reveal the kernel of your story. …
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