Posts Tagged:Communication

Team GB: Building an Olympic Brand that Drives Sales

There is no doubt that having a strong brand attracts success, and that successful brands have no problem attracting lucrative sponsorship; just take a look at Team GB.   While other Olympic teams are referred to by nation such as the Canadian Olympic Team, or Italian Olympic Team, Great Britain and Northern Ireland’s Olympic team…

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Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

  We are celebrating four years of delivering quality expertise and efficiency for clients around the world. Our client base has grown to include tech and telecoms companies in Asia, Africa, the Middle East, Europe and the Americas. We’ve seen a tremendous response to our business model and the content we create.   Co-founder of…

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Investing in Messaging Pays Off for B2B Brands

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation.  From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind.   Your messaging…

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6 Steps To Create Blog Content Your Audience Actually Wants To Read

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?   Blog content must convey simplicity, focus and drive. Effective blogs can remain relevant for years after publishing, so what’s the key?   Follow these 6…

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Technology Content: The Power of Social Media

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?   Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of…

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