Posts Tagged:Content advantage

What’s The ‘Real’ ROI for Technology Brands Excelling in Content?

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.   Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…

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Why Technology Companies Have an Advantage in Content

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all took dynamic and compelling content and packaged it in a way that both entertained and engaged the audience but also defined brands.   No doubt this an exciting…

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