We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services. Apple Music was launched at the end of June with the standard hype associated with Apple but unlike the launch of Jay-Z’s streaming service…
Posts Tagged:Content marketing
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally. Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…
Technology detail can be complex but marketing content for technology brands has to be simple. Too often we see brands that want to sell simplicity and communicate with content that is dense and challenging to consume. If you’re going to communicate that your technology, product or user experience is simple then you need to…
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns. The entertainment value of content in the B2C market is critical for raising awareness and influencing consumers to try, buy or experience the brand. For B2B, it is the depth of…
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