Posts Tagged:Content

What’s The ‘Real’ ROI for Technology Brands Excelling in Content?

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.   Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…

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5 Tips for Making Your Tech Content More Accessible

Technology detail can be complex but marketing content for technology brands has to be simple.   Too often we see brands that want to sell simplicity and communicate with content that is dense and challenging to consume. If you’re going to communicate that your technology, product or user experience is simple then you need to…

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Does Your Tech Content Pass The ‘Would I Read This’ Test?

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics that might be challenging for the reader and makes it compelling.   It is important that content is targeted, purposeful and accessible for the audience. It…

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Messaging: Who Are You And Where Are You Going?

The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where they are going in the fewest words possible. They want their prospects to instantly get what they’re about and…

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The B2B Content Checklist

Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation.   We created a simple checklist for our B2B clients to review before…

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