Posts Tagged:Data

Arming Your Sales Team with Data-Driven Content

Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.   Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…

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4 New Policies You Need To Know About GDPR

General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.   Even though GDPR has been spoke about for some time, the impact has become more obvious in the last few weeks as organisations send out emails to…

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Make email campaigns work for your B2B organisation with 5 simple steps

As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations.   As a well-established medium, emailers provide a cost-effective, targeted and…

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What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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5 Unmissable Panels at PTC’17

Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms market.   The theme this year will be focused on “Changing Realities” and will explore the changing realities of business, customer demands, the global economy, and the global regulatory…

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