The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally. Technology brands that excel in content marketing activities can access, enhance and shape the way in which their brand is perceived in the market. Implementing an…
Posts Tagged:Engagement
Technology detail can be complex but marketing content for technology brands has to be simple. Too often we see brands that want to sell simplicity and communicate with content that is dense and challenging to consume. If you’re going to communicate that your technology, product or user experience is simple then you need to…
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics that might be challenging for the reader and makes it compelling. It is important that content is targeted, purposeful and accessible for the audience. It…
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