The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For this model to work well, it’s up to the players at the top to provide the right marketing support down the…
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers. Starting this process may seem daunting and complex, so we have created the following 5 tips to help you kick-start your organic growth Social Media strategy: …
The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26 words or less. While the idea of mobile money has been around for more than five years, there still questions around its place in the…
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