Posts Tagged:Marketing

The Unexpected Benefits of Training

Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and tricks for improving their content but also have some unexpected benefits.   When we mix theory and practical knowledge,…

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Influencer Opportunities and The Tipping Point

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how viruses spread, how fashion trends emerge and even the influence of children’s television programming. With more than 1.7 million copies sold, the idea…

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Messaging: Who Are You And Where Are You Going?

The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where they are going in the fewest words possible. They want their prospects to instantly get what they’re about and…

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The B2B Content Checklist

Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation.   We created a simple checklist for our B2B clients to review before…

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Making Marketing Work for Sales Teams

In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack sales team if you are going to survive. But even then, the sales team will only be as…

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