More and more devices are being connected to the internet every single day. But with these devices, security is often an afterthought and the outcome of these insecure devices can be very costly for companies and customers alike. We are seeing an increasing number of IoT devices that are being exposed to vulnerabilities as insufficiently secure devices…
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Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business. However, what many don’t realise is that in order to generate real sales leads, prospective customers…
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity the audience or the strategic value often isn’t in the equation. We created a simple checklist for our B2B clients to review before…
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