Posts Tagged:Sales

Arming Your Sales Team with Data-Driven Content

Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.   Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…

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Driving Business Growth with a Channel Marketing Strategy

The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For this model to work well, it’s up to the players at the top to provide the right marketing support down the…

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What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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5 Reasons Why You Should Amplify Your Content

Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its potential needs to be maximised and capitalised on. The fastest and most effective way of doing this is by amplifying your content via the relevant…

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