Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised. At Ilex, we look at the potential of a company’s story and decide how we can efficiently connect it with prospects and partners. The biggest challenge facing most tech and telecoms businesses is how…
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making. This is great for us as consumers because it saves us…
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level. Whether we are talking about…
It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller businesses with limited resources, but the benefits of entering far outweigh the costs. The challenge is to make sure that your entries truly convey…
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