Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them. Data-driven content increases how a B2B organisation can gain new prospects. It is not just about collecting data from Social Media. While…
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Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage and tell a compelling story to a wider audience. Often, Fortune 500 companies dominate Tier 1 news and…
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up, businesses must communicate change effectively to compete with other players in the market. Businesses should proactively drive their innovation as this is…
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges LONDON, UK – 13 September 2017 – Ilex Content Strategies, a global content marketing and communications agency, has been selected by i3forum, a…
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…
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