Risks in the Rise of AI

Written By Matthew Whalley

Our founder and CEO, Lucia Barbato, recently shared how specialist expertise can help to bolster your AI application in an article with Communicate Magazine. 

Generalist Artificial Intelligence (AI) tools such as ChatGPT are now accessible to anyone with an internet connection. While AI will bring many positives to the communications sector, it still requires the support of specialists, especially in B2B technology. AI is only as good as the data or content it is provided with, ensuring niche or specialised topics require a human’s input.  

While AI is here to stay, its proliferation demands that communications teams become increasingly specialised in their industry sector. 


READ THE FULL ARTICLE HERE

Contact us today to learn how we can help you stand out in a crowded market with expert content creation: info@ilexcontent.com

Matthew Whalley
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