Account-based marketing
Target Key Accounts & Nurture Them Consistently
Ilex researches & identifies target contacts then, creates a nurture stream of content and communications to convert leads into sales. We define buyer personas and develop messaging that will resonate across specific verticals. The process educates cold contacts and turns them into qualified leads.
We work closely with the sales teams to engage target accounts and give them content that speaks to their target’s specific pain points & needs.
Lead Lists & Research
Content & Emailer Sequences
Buyer Persona Creation
CRM & Automation
ABM Strategy & Planning
Reporting & Monitoring
From Identification to Optimisation
OUTCOMES & BENEFITS
“When you deliver targeted content, you set expectations, add value instead of interrupting, shape customer journeys, & continually offer advice during & after an initial sale.”
Matthew Whalley, Managing Director at Ilex Content Strategies
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