Last updated: January 2026

1. Who We Are

Ilex Content Strategies Limited (“Ilex”, “we”, “us”, “our”) is a UK-registered B2B marketing and communications agency.

Registered address:

Cawley Priory, S Pallant, Chichester PO19 1TH

Email: info@ilexcontent.com

Website: www.ilexcontent.com

For the purposes of UK data protection law, Ilex Content Strategies Limited is the data controller.

2. What This Policy Covers

This privacy policy explains how we collect, use, store and protect personal data when you:

• Visit our website

• Contact us via forms, email or social media

• Subscribe to our marketing communications

• Engage with us as a client, supplier or business contact

It also explains your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR).

3. Personal Data We Collect

We may collect and process the following types of personal data:

a) Information you provide directly

• Name

• Company name

• Job title

• Email address

• Telephone number

• Enquiry details or message content

b) Website usage data

• IP address

• Browser type and version

• Device information

• Pages visited and interactions

(collected via cookies and analytics tools)

c) Marketing and communications data

• Subscription preferences

• Email engagement data (opens, clicks)

• Event registrations or downloads

4. How We Use Your Personal Data

We use personal data for the following purposes:

• Responding to enquiries and requests

• Providing services to clients

• Managing business relationships

• Sending marketing communications (where permitted)

• Improving our website and services

• Complying with legal and regulatory obligations

5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – for email marketing and optional cookies

• Contract – where processing is necessary to deliver services

• Legitimate interests – for B2B communications, business development and website analytics (balanced against your rights)

• Legal obligation – where required by law

You may withdraw consent at any time.

6. Email Marketing & Communications

We send marketing communications only where:

• You have explicitly opted in, or

• We are permitted to contact you under PECR in a B2B context and you have not opted out

You can unsubscribe at any time using the link in our emails or by contacting us directly.

Email service provider

We use Mailchimp as our email marketing platform. Mailchimp acts as a data processor on our behalf.

Mailchimp may process data outside the UK. Where this occurs, appropriate safeguards such as Standard Contractual Clauses (SCCs) and/or UK adequacy regulations are in place.

7. Cookies & Tracking Technologies

Our website uses cookies to:

• Ensure the site functions correctly

• Analyse website usage

• Improve user experience

Cookie control

Where required, we use a cookie consent mechanism that allows you to accept or reject non-essential cookies.

You can also control cookies through your browser settings.

Types of cookies we may use

• Strictly necessary cookies

• Analytics cookies (e.g. Google Analytics)

• Marketing cookies (only with consent)

For full details, please see our Cookie Policy [or embedded cookie manager].

8. Website Analytics

We use analytics tools to understand how visitors use our website. These tools may collect IP addresses and usage data.

Analytics data is used in aggregate and is not intended to identify individuals directly.

9. Social Media & External Links

Our website may include links to third-party websites and social media platforms.

We are not responsible for the privacy practices of external sites. Please review their privacy policies before providing personal data.

We will never ask for passwords or sensitive personal data via social media.

10. Data Sharing & Third Parties

We may share personal data with trusted third parties, including:

• Email marketing platforms

• Website hosting providers

• Analytics providers

• Professional advisers (legal, accounting)

All third parties are required to process data securely and in accordance with data protection law.

11. International Data Transfers

Some of our service providers are located outside the UK.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:

• UK adequacy regulations

• Standard Contractual Clauses (SCCs)

12. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, contractual and accounting requirements.

When data is no longer required, it is securely deleted or anonymised.

13. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact: info@ilexcontent.com

14. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: ico.org.uk

Helpline: 0303 123 1113

15. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be published on our website.