Q3 at Ilex: Our busiest summer yet and what’s next
Q3 2026 has been our busiest summer yet making it a particularly strong quarter for Ilex. There has still been a chance to unwind and recharge, and we’ve come back from the summer break refreshed and ready for the final quarter of the year.
One of our Q3 highlights was attending the Comms Council UK Awards in London. It was a great event and an opportunity to catch up with familiar faces, make new connections and celebrate some of the best work happening across the industry.
Ilex is also now proud to be a member of Comms Council UK, and we’re looking forward to getting more involved and attending more of its events over the coming months.
Is Your Website Ready for AI Search
AI search is changing how B2B buyers research products and services. Increasingly, they’re asking generative AI tools specific questions and expecting clear, credible answers.
That means website optimisation is no longer just about traditional search. Businesses need to make their expertise easy to find, understand and engage with. For B2B businesses, that means making important information easy to access, answering the questions buyers are actually asking, connecting related content and bringing evidence closer to key claims.
In our latest blog, we look at how B2B businesses can optimise their websites for both traditional and AI search, and why clear, relevant answers are becoming increasingly important for visibility.
Read our blog: The new phase of B2B website optimisation: Preparing for AI search
See you at Capacity Europe & GCCM Muscat
We’ll be at Capacity Europe in London and GCCM in Muscat next month.
As well as catching up with clients, partners and friends from across the industry, the Ilex team will be offering event filming again. We still have some availability for additional video projects.
Industry events are one of the few times when senior executives, customers and partners are all in the same place. That makes them an ideal opportunity to create high-quality video content without the additional cost and logistics of bringing everyone together separately.
From executive interviews and customer testimonials to event content and corporate videos, we can plan, film and produce content that continues to deliver value long after the conference is over.
If you’d like to discuss conference filming, contact info@ilexcontent.com or book a meeting with the team.
Planning for 2027
The final quarter is also a good opportunity to take stock and plan for 2027.
Is your positioning still clear and differentiated?
Is your marketing supporting sales effectively?
Are you building enough visibility in the markets where you want to grow?
And do you have the content and proof points needed to support your commercial plans?
We’re already working with clients on their Q4 campaigns and 2027 marketing and communications plans.
If you’re reviewing what comes next for your business, we’d be happy to have a conversation.
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