2025, Q2 NEWSLETTER

Hi There, 

As Q2 comes to a close we really are in conference season.

The team has enjoyed chairing media briefings for clients at Infosecurity Europe and The AI Summit in London, and our CEO Lucia Barbato was lucky enough to attend the SASIG networking dinner at The Royal Air Force Club hosted by Communicate, on the development of Managed Detection and Response in the cybersecurity threat landscape.

Next month our MD, Matthew Whalley, will be moderating a panel at Capacity Eurasia in Istanbul entitled ‘Powering the Middle East’s digital superhighways with new connectivity corridors’.

FastIraq, e& and Qbic will all be on the panel which should be an insightful discussion on factors shaping the Middle East’s future.

If you’ll be at the event and would like to book a meeting with Matt, you can do that here:

or email info@ilexcontent.com

Our CEO, Lucia Barbato has written an opinion piece for Strategic Magazine on why real storytelling, backed by human experiences, matters more today than ever.

For B2B clients, where stakes are high and misinformation can be especially damaging, the rise of AI content risks pushing out authentic, thought-leader voices.

While brands compete for visibility, many are at risk of being drowned out by volume rather than being recognised for value.

The article looks at how companies can build credibility through owned data, case studies and insight-driven campaigns.

In a climate where audiences are increasingly sceptical, businesses that prioritise transparency and substance will gain a competitive edge. 

Finally, Matthew Whalley will be a judge for this year’s Comms Council Awards.

The shortlist will be published in July.

Now in its 17th year the awards are a brilliant celebration of the Telecoms’ industry most innovative and ambitious players.

We hope you have a successful Q3.

Get in touch if you're ready to elevate your B2B marketing strategy today: info@ilexcontent.com