Ilex is starting 2019 off with a bang. We have a year full of exciting plans, and we want to share it with a new addition to our team – a Marketing Senior Account Exec. Is tech and telecoms your jam? Do you excel at writing and organisation? Do you come with oodles of positivity?…
As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such we have witnessed a growing trend in recent years for these big one-stop-shops to recruit journalists to bolster their teams. Preferred are the…
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think. The key to having a successful ITW is getting started early and moving quickly to put a plan together. ITW brings together nearly 7,000 telecoms executives from across the…
Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really makes content effective. This question is being asked every day by marketers, how do we truly spread our brand’s story and messages? Jonah…
Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth level is by employing an external experienced content marketing agency that can cut through the jargon to reveal the kernel of your story. …
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