Posts Tagged:B2B

Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing
4 Year Anniversary, 04 Jul, 2016

  We are celebrating four years of delivering quality expertise and efficiency for clients around the world. Our client base has grown to include tech and telecoms companies in Asia, Africa, the Middle East, Europe and the Americas. We’ve seen a tremendous response to our business model and the content we create.   Co-founder of…

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Investing in Messaging Pays Off for B2B Brands
Messaging For B2B Brands, 24 Jun, 2016

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation.  From sales through to public relations and social media, messaging is the cornerstone of communications and owning space in a prospect’s mind.   Your messaging…

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4 Ways to Build Trust with B2B Content
Building Trust with B2B Content, 13 Jun, 2016

Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the business as well as the product or solution you’re buying.   The challenge is to efficiently build trust and communicate that you can be relied…

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THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
Data Analytics, 28 Oct, 2015

The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So, how can we transform this accumulated data into results for our clients?   The answer is simple – data-driven sales and marketing. Ovum forecasts…

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6 Steps To Create Blog Content Your Audience Actually Wants To Read
Blog Content, 22 Sep, 2015

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?   Blog content must convey simplicity, focus and drive. Effective blogs can remain relevant for years after publishing, so what’s the key?   Follow these 6…

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