Posts Tagged:B2B

i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications
B2B Content Marketing, Ilex Content Strategies, Marketing the transformation of Carrier Business, Technology Content, 13 Sep, 2017

The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges   LONDON, UK – 13 September 2017 – Ilex Content Strategies, a global content marketing and communications agency, has been selected by i3forum, a…

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Make email campaigns work for your B2B organisation with 5 simple steps
B2B Content Marketing, Blog Content, Technology Content, 07 Sep, 2017

As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action (CTA) from readers, for both B2B and B2C organisations.   As a well-established medium, emailers provide a cost-effective, targeted and…

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5 Top Tips for Increasing B2B Content Searchability
B2B Content Marketing, Content Amplification, Content Functions, 20 Mar, 2017

Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services – all asserting your legitimacy and controlling the narrative of your business.   However, what many don’t realise is that in order to generate real sales leads, prospective customers…

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What Businesses Can Learn from Netflix’s Content Strategy
Uncategorised, 06 Mar, 2017

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like viewing experience is important, it is the creation of meaningful content that will bring businesses to the next level.   Whether we are talking about…

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How to Create Contagious Content
Content Marketing Agency, 17 Feb, 2017

Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really makes content effective. This question is being asked every day by marketers, how do we truly spread our brand’s story and messages?   Jonah…

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