Posts Tagged:Brand

Simplifying Google Ads for B2B Tech and Telecoms

B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored audience that data driven online ads can.   Google now processes an average of over 40,000 search queries every second according to Internet…

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The Christmas Ad: Targeting Audiences with Compelling Christmas Content

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that include Social Media and merchandise and are real moments in the retailer’s year.   The annual John Lewis Christmas campaign made the emotive, narrative-driven approach…

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Targeting a New Era of Digital Consumers

With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who the target audience are. Advertising has undergone a huge change and traditional working practices have been transformed. It can no longer be…

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What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key pieces and these are what will unconsciously drive our decision making.   This is great for us as consumers because it saves us…

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3 Tips for Getting Started on LinkedIn

LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one being driving growth and profitability through professional networking.   However, it is a common misconception amongst businesses that it is enough for only employees…

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