The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up, businesses must communicate change effectively to compete with other players in the market. Businesses should proactively drive their innovation as this is…
Posts Tagged:Future
Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies. To kick off 2017, we have moved to a new and larger office. Lucia and I decided that the time was right to get a bigger space to give us a room to grow. We’ve been steadily adding to our…
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if a customer needs to contact your company they have multiple options for doing so. All customers are different and prefer communication via different means.…
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not always the easiest. When selling to consumers, unlike in B2B, marketing the fact that a PCs internal processor has a turbo of up to 3.6 GHz/3.4 GHz will…
Like many students, after two years studying Marketing at University I was keen to see how everything I had learned could be applied in the real world. When browsing for placement opportunities I came across the Ilex Content internship and it offered exactly what I was looking for. I have now completed my third…
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